Who are the people behind The Reef-World Foundation?

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Responsible tourism

28 February, 2020 460 Views

Earlier this week, we talked about our 2020 roadmap to sustainability. We’re very excited to have partnered up with the Reef-World Foundation on this journey. We’d like to take the opportunity to introduce our main partners at Reef-World, whom we’ll be working with closely.

James (a.k.a. JJ) and Chloë Harvey are the two directors of Reef-World.


JJ has led the development of Green Fins across eleven Southeast Asian, Middle Eastern, Pacific, and Caribbean countries since 2008, as well as training national governments and NGOs to manage the initiative. He is also a marine biologist and Divemaster with over 10 years of experience working in tropical marine environments. His combined background enables him to adopt a scientific and balanced approach to his training, helping to educate those in a position to act and explain why and how it is important to reduce threats to marine ecosystems. JJ has worked closely with national governments, the private sector and international agencies to achieve successful outcomes that are meaningful to all stakeholders.

JJ enjoys the everyday challenges of his work, specifically working alongside complex social and industry dynamics and the varied environments and cultures that he’s exposed to. He believes that nobody wants to harm the very environment we rely on to survive, and that by investing in the education of key people, Reef-World can achieve conservation impact on the ground and on the reefs.

Chloë has been leading Reef-World’s fundraising efforts, international strategy and conservation programmes since 2008. She has a First Class degree with honours in Marine Biology from the University of Newcastle-Upon-Tyne and has been a keen diver since the age of 12. She is a qualified BSAC Assistant Instructor and spent most of her teenage years enjoying the sights and sounds of the underwater world around the UK coast.

Alongside JJ, Chloë has led the international development of Green Fins since 2008 under the direction of UNEP. Following in the footsteps of Reef-World’s founder Anne Paranjoti, Chloë has absorbed the Reef-World philosophy “to inspire and empower”. She blended this with her scientific nature to drive the Green Fins management and training systems towards the practical approach it is today, delivering tangible results across Southeast Asia. She is involved in establishing, capacity building, and implementation of Green Fins, within the government and private sectors in Thailand, Malaysia, Indonesia, Philippines, Maldives and Vietnam.

Chloë believes that education is the most powerful tool to save our coral reefs. She feels that we all choose to do things because of how we’ve been brought up, the experiences we’ve had and the lessons we’ve been taught. The Reef-World recipe is simple; provide people with knowledge to inspire change and match this with simple tools and guidance to practical solutions to instigate behavioural changes. As a result, people will take meaningful and lasting actions for environmental protection.

Read all about our 2020 roadmap to sustainability >


Photo credit

Main image: © Alex Tattersall

JJ and Chloe: © Reef World Foundation

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